Case Study: Renewable Energy Heat Pumps & Air Conditioning Systems

Market leaders in environmentally responsible heat pumps, ventilation and air con systems for domestic, commercial and industrial applications.

Strategy

Full integrated marketing communications including:

  • Targeted advertising creatives
  • Launch of interactive Daikin City platform
  • PR campaigns to promote solutions and innovations
  • Literature design
  • Campaign microsites and e-newsletters
  • Digital Magazines
  • Google PPC and advertising

Media

411% return on investment in PR, reaching an audience of 5,458,466

Advertising

Enhanced perceptions that Daikin is the market leader.

Digital

  • PPC advertising delivering 19% of all traffic to the Daikin website
  • 21% increase in online traffic to the Daikin heating website
  • Email distribution of the digital magazine delivering over 1300 visitors per month
  • Successful launch of Daikin City interactive platform
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