Strategy
Full integrated marketing communications including:
- Targeted advertising creatives
- Launch of interactive Daikin City platform
- PR campaigns to promote solutions and innovations
- Literature design
- Campaign microsites and e-newsletters
- Digital Magazines
- Google PPC and advertising
Media
411% return on investment in PR, reaching an audience of 5,458,466
Advertising
Enhanced perceptions that Daikin is the market leader.
Digital
- PPC advertising delivering 19% of all traffic to the Daikin website
- 21% increase in online traffic to the Daikin heating website
- Email distribution of the digital magazine delivering over 1300 visitors per month
- Successful launch of Daikin City interactive platform
