Our 'ShereMarketing Plan' methodology was employed to firstly investigate the current situation and then set out detailed recommendations. Our bespoke integrated marketing solutions plan included a comprehensive PR strategy across targeted business media, a cost-effective advertising campaign, a refreshing and dynamic PowerPoint presentation and supporting sales collateral. There also followed an important brand re-development exercise, introducing Labcold as a major name.
The PR programme worked extremely well within the budget constraints, optimising presence in relevant media with a series of exclusive feature articles and case studies, as well as developing the Labcold brand. This consistent messaging, along with an impactful and cost-effective advertisement campaign raised the company’s profile within the industry. The name change and associated logos and communication material, including a re-vamp of the website, e-newsletters and Product Guides all embraced Labcold’s “new” presence in the market place.
Through the period Labcold experienced continued year on year growth in sales revenue. The company also more than doubled the number of its UK distributors, and established significant sales in three export markets.
Labcold Limited began working with ShereMarketing early in 2005, on a range of marketing, PR and sales development projects. By mid that year invoiced sales were increasing and through 2006 rose to its highest ever level. Since then underlying sales performance has continued to improve. I have no doubt that ShereMarketing is playing its part in this success.