Case Study: Construction Housing

UK’s leading construction group within the education, leisure, housing and supported living sectors.

PR Activity

ShereMarketing supplied media relation services for many years.  We fulfil an ongoing programme of public relations, that reinforces Leadbitter’s expertise within the built environment and helps to position senior executives as thought leaders on key topics within the industry.

Press releases, technical features and expert opinion articles are developed every month, to gain strategic coverage within key construction and end user media nationwide on a wide range of topics such as low carbon developments, PFI, regeneration and considerate construction.

A strong mix of contract wins and project milestone stories, combined with community engagement, training and apprenticeship news, is also developed to ensure a continual flow of high quality news coverage trade, consumer and regional media.  This helps to strengthen Leadbitter’s position in those geographical and business areas where the company wishes to promote, reinforce and expand its activities.

Results

For the year 2011-2012:

  • Coverage value equivalent to a 433% return on investment
  • Total reach of 16,721,961 readers
  • 1,914 separate clippings recorded
  • 54% of coverage generated online
  • 46% of coverage related to Leadbitter projects and contract wins
  • 11% of coverage highlighted Leadbitter’s community engagement activities
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