Case Study: distributor retail bathroom brands

The Farmiloe Group is an independent distributor working with retail showrooms to offer the world’s finest bathroom brands. Farmiloe has over 20 years’ experience in bathroom contracts and specification.


To raise the profile of Farmiloes amongst their showroom clients using online and off line marketing tools.


ShereMarketing developed a toolkit for Farmiloes to distribute to their retailer clients. The kit involved designing a presentation folder with relevant inserts and also included advertising templates (for both print and online marketing).

In addition, regular enewsletters were designed, copy-written and distributed to increase awareness of both the Farmiloes brand and their retailer clients.


Open rates and click through on the emarketing work were high when compared to industry benchmarks.

Feedback on the retailer toolkits has so far been positive.