Marketing Planning

Positioning your business best to succeed

Our specialists can help build a rigorous framework within which your current strategy can be reviewed and new strategic options identified and evaluated.

In most markets there is more than one way to win.  Which way is best for your business?

A successful competitive strategy requires:

  • an offering strategy determining what products and services you will take to market
  • a risk strategy
  • an operating strategy to determine your business model and how you will obtain or create your products and distribute them to your customers
  • a pricing strategy

We can also help senior management engage with everyone in the business to ensure they understand and are committed to the new process.

Our approach is thorough and rigorous without being bureaucratic, and is focused on the key management levers that will drive the business forward in the optimum direction.