The process includes information gathering; tracking marketing outcomes across the business, establishing what profit is generated by individual sales and the customer lifetime value.
This is achieved through sales process analytics; establishing transaction profitability.
To do this we undertake customer segmentation; cost allocation; profitability analysis.
You receive detailed analysis and reporting, including revenue, investment, profit and ROI outcomes.
SPRINTglobal provider of voice, data and Internet services.
“We can now be sure that we are not making false assessments and false judgments as the result of inconsistent and inaccurate data.”
OMDintegrated communications agency.
“We now know which media drive the greatest number of responses that lead to sales and which should be terminated due to poor performance.”